Just a COOL Thought!
By: Brandy Carter, KCA CEO
Did you know that in January, the European Parliament called for STRICTER labeling rules for fresh and frozen meat within the European Union? Parliament is demanding that the place of birth be added to the current labeling system of indicating where goats, swine, and sheep products are raised and processed. In Europe, beef already has COOL labeling indicating where it is born, raised, and processed. The British Labor MEP, Glenis Wilmott stated that it is not acceptable for consumers to not know where their food comes from.
Other countries around the world understand the importance of such a program. Yet, the United States cattleman continues to struggle to get COOL implemented. There was a tremendous push by big money and corporate interests to kill COOL in the 2014 Farm Bill. The Farm Bill did pass with COOL unscathed, but those special interest groups are already on the attack to find other ways to kill a program that would benefit U.S. beef production and help consumers to make more informed decisions.
Kansas Senator Jerry Moran voted in favor of the Farm Bill, but in a statement right after the vote he said, " .... the fight is far from over when it comes to regulatory reforms. As a member of the Senate Appropriations Committee I plan to keep COOL and GIPSA front and center this year. I am committed to working with my colleagues to complete the work still needed on these issues...."
Why are some members of Congress so opposed to COOL? What ever happened to "proud to be an American"? What about working for the U.S. citizen? What about representing the people that voted you into office? The United States of America is a "for the people, by the people" country. Big business only wins when we, as citizens, give them the power. It is up to each individual to have his or her voice heard. As U.S. citizens, it is our right, our first amendment right.
If you are proud of where you come from, and you are proud to be from our great country, take the time to call your legislators. They should hear from you. We know they hear from big business. Take the time to call their office. If you want to speak to your legislator directly, ask for them to personally return your call if they are not readily available. Tell them why you support COOL. It's your family, your business, your children's future. Let your legislators hear your story. COOL is not about politics. It's about you.
Let's spread the word and take our power back.